Concept — Sous la lumière
Une campagne pensée autour de la douceur, du mouvement et d'un éclairage maîtrisé. Démonstration DigiKey, pas un mandat client réel.
We developed a visual system balancing intimacy and clarity across campaign photography, motion, and digital touchpoints.
Concept — Sous la lumière
Concept — Sous la lumière
Industry
Fashion
Fashion
ROLE
Art direction Campaign design Editorial photography Digital experience
Art direction Campaign design Editorial photography Digital experience
Deliverables
Campaign assets Lookbook system Social cutdowns Motion content
Campaign assets Lookbook system Social cutdowns Motion content
TIMEFRAME
8 weeks
8 weeks
Concept — Sous la lumière
Concept — Sous la lumière
Challenge
Kicker
THE CAMPAIGN
WITHOUT NOISE
THE CAMPAIGN
WITHOUT NOISE
The collection needed a softer visual language that could feel premium without becoming distant or over-styled.
The collection needed a softer visual language that could feel premium without becoming distant or over-styled.
Cocon Céleste approached us to create a campaign system built around light, softness, and controlled movement. The existing direction relied heavily on stylised fashion imagery that looked polished but lacked emotional continuity across formats. We developed a quieter visual structure focused on atmosphere, texture, and natural interaction. Photography, motion, typography, and layout systems were designed together so the campaign could move consistently between editorial placements, social content, digital experiences, and seasonal releases.
Cocon Céleste approached us to create a campaign system built around light, softness, and controlled movement. The existing direction relied heavily on stylised fashion imagery that looked polished but lacked emotional continuity across formats. We developed a quieter visual structure focused on atmosphere, texture, and natural interaction. Photography, motion, typography, and layout systems were designed together so the campaign could move consistently between editorial placements, social content, digital experiences, and seasonal releases.
Solution
Kicker
The softness
with structure
The softness
with structure
The campaign system was built to hold emotional consistency across still photography, motion, editorial layouts, and seasonal rollouts.
The campaign system was built to hold emotional consistency across still photography, motion, editorial layouts, and seasonal rollouts.
Cocon Céleste needed a campaign language that could feel premium without becoming distant or over-styled. Previous releases looked polished individually, but lacked continuity once adapted across social, editorial, and retail formats. We created a unified visual rhythm connecting typography, pacing, framing, motion, and light behaviour. The system allowed the brand to scale communication across multiple touchpoints while preserving softness, intimacy, and recognisable atmosphere.
Cocon Céleste needed a campaign language that could feel premium without becoming distant or over-styled. Previous releases looked polished individually, but lacked continuity once adapted across social, editorial, and retail formats. We created a unified visual rhythm connecting typography, pacing, framing, motion, and light behaviour. The system allowed the brand to scale communication across multiple touchpoints while preserving softness, intimacy, and recognisable atmosphere.
A campaign system shaped around softness, movement, and controlled atmosphere.
A campaign system shaped around softness, movement, and controlled atmosphere.
Art direction Campaign design Editorial photography Digital experience
The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.
The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.
The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.
On ne fait pas de pitch. On discute.
Chaque projet commence par un appel découverte gratuit. Sans engagement, sans pression.
DigitAction
DigitAction
Réservez un appel
On ne fait pas de pitch. On discute.
Chaque projet commence par un appel découverte gratuit. Sans engagement, sans pression.
DigitAction
DigitAction
Réservez un appel
On ne fait pas de pitch. On discute.
Chaque projet commence par un appel découverte gratuit. Sans engagement, sans pression.
DigitAction
DigitAction
Réservez un appel
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